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28 July 2020
13:00 (GMT + 0)
Global Innovation Design Graduates Present: Cultural Sustainability Case Study – the Bhar
A critique about the concept to use heritage to build a culture of sustainable development.

Sustainable solutions often focus on one direction like the product's impact on the environment. Like Indian politicians intent to. Their undertaking is to prevent the environmental damage through wild disposed plastic teacups by re-introducing a traditional cup made of low-fired clay. This disposable cup is an Indian heritage and produced and used since many generations. The opportunities of industrialisation caused logic conclusions to replace the heavy and breakable ceramic cups by ones which are lighter and more hygienic, made of plastic and paper.

Despite the step-by-step achievements, sustainability describes a comprehensive approach including three pillars people, planet and profit. One driver for sustainability is culture. Bhar's political advocates highlight the disposable cup because it not only ensures an environmentally friendly future, but also revives their own cultural heritage. This additional cultural impact is the interesting starting point to question the cup's comprehensive influence in India's sustainable development. “How sustainable is bhar” is the critique to discuss, related to the cup's overall impact on people, planet, profit, and the product itself.

School of Design
Global Innovation Design (MA)
Estimated Duration: 1 hour
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Hanne Viehmann

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