Innovation Design Engineering (MA/MSc)
Alisa Koegel
Colour is stagnant yet our experiences towards it are constantly in flux. The way we consume is perpetuated by colour trends and it’s evolving pace has pushed far from being sustainable. What if everything we understood about colour was defied? Structural colour proposes a future where we command the colour of the things we own. This project sheds light towards a future which provides slower yet inclusive patterns of consumption, in attempts to mitigate the feeling of missing out.
I am an interdisciplinary designer driven by my aspiration to tell stories. I design artefacts and experiences as tools for people to approach and interact with complex narratives. Inviting people to question and interact is a powerful way of spreading the word that enables innovation beyond boundaries of origin.
In March 2020, I relocated to Japan to complete my project remotely. With the support of my collaborators at the University of Cambridge, I was able to build a small home-lab to prototype and experiment with the concepts supporting my vision.
Despite the difficult circumstances, I believe that 2020 propelled the design world to drastically shift their processes for the better, becoming, in the process, more mindful and agile in prototyping and developing compassion for users beyond usability. In designing for enthusiasm and designing to be adapted for our lifestyles, I seek to design for longevity in which our deeply ingrained belief systems can be shifted.