Bakhtawer Haider

Betty: Do you want to type the statement or should I? Maybe you, you’re faster at typing than me.


Baki: Right okay so, the user guide says we should specifically talk about our our work and how we work and what motivates us.

Betty: The challenge for us is to explain the two things we do, I think. One thing is Sold Out and the other is Plan B.

Baki: Yep, so Sold Out is our publishing house which aims to publish under-represented references and authors within Graphic Design in an attempt to diversify and decolonise the field. we started working on it about a year ago. We had already worked on projects such as Gamut that started to open conversation about cultural codes and initial thoughts on questions around diversity in the curriculum and how we can expand the systems of referencing...So we created Sold Out.

Betty: On the other hand, around the same time we also started Plan B which is our Graphic Design Studio that shares similar values - same philosophy but different outputs.

Baki: Yeah exactly. Sold Out is our publishing house where we publish books and other materials that reflect our value system. And Plan B is our Design practice.

Betty: What more can we say?


Baki: Maybe we can say a bit more about how we work together?


Betty: So our method, we call it “Relay”, isn’t it. I think what we were saying earlier, about you hyper-analysing everything and me trying to translate and formulate it. We rely on each other, to relay is also about one pushing when the other cannot.

Baki: Yeah that’s so true, and also I think we need to emphasise that we are different types of Visual Communicators. You have this strength of really deconstructing and reconstructing in a way that is accessible and easy to understand when the final outcome is presented. It’s familiar, warm but also always creates a new question and thought.

Betty: And you love to play with cultural codes, you’re not afraid of following trends, because a trend also means it’s accessible. It revolves a lot around access for you too, you really try to understand people and create for them in a way that really draws them in not just through aesthetics and design but also through the copy.

Baki: We’re both very engaged in the spaces around us I would say also, but in different ways. Do we need to say anything more? 

Betty: I guess they can read more about us here below or on our website, and who knows through this we might find some of our future Collaborators.