Innovation Design Engineering (MA/MSc)
Bohao Zhang
Bohao is an interdisciplinary designer who has been working in the IT industry. He has a strong interest in mobility, urban design, AI and information flow. He received inspiration from many of ByteDance's products. Bohao's intent of the project is to automatise everyone's travel plan based upon big data, AI and users' preferences.
Why do travellers need such a service? Because of the difficulty of finding a good place from excessive amounts of information online, many famous landmarks are crowded. Foreign metro can be like a maze. Fragmented time can be unused. When we finally planned out everything, the trip can be a didactic task to finish. The serendipity and joy on the trip are lost. All these problems can be solved if we could have a professional guide who takes us on an adventure based upon a thoughtful understanding of our needs.
The core of our algorithm is to understand and predict people’s familiar needs in an unfamiliar situation. We are proceeding with user testing and insight analysis. We have got so many factors that could affect the prediction of serendipitous travel experience. They could be gender, safety, previous ratings, stamina, weather, and personalities. However, in this early stage, we start by suggesting restaurants and sightseeing locations. I anticipate the start of Kaleido’s service in London for three months and expand the service in major European cities by the end of 2021.