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Service Design (MA)

Cristina Mogollon Garcia

Designer born and raised in Colombia.

Graduate in Design from Universidad de los Andes in Bogotá. I focused myself on experience design, communication strategies and creative production. Additionally, I did two minors on business entrepreneurship and management.

Two of my BA projects were exhibited in Andando exhibition from Universidad de Los Andes, a selection of outstanding projects from the 152 courses offered in the course in 2014 and 2015.

My BA final project was selected for an exposition from the Academic Network for Design (RAD) showcasing outstanding degree projects in 2015.

Worked for 3 years on social media management and content creation, ux/ui design and web design mainly for e-commerce.

Co-founder and partner for fashion brand TRii Design where I participated for 2 years.

MA in Service Design at Royal College of Art London. 

Contact

+447713882409

LinkedIn

Portfolio

RCA Service Design Show

Degree Details

School of Design

Service Design (MA)

I’m keen to start a new chapter of my life, explore the world through the lens of Service Design and make a change by participating in projects with a human/social or environmental purpose. I believe in a more conscious society willing to preserve the planet and collaborate to evolve and adapt. As a designer, I feel committed to use my skills and enthusiasm to promote positive impact and make part of this collaboration.  

Anülü — Journey of a fashion lover interacting with Anülü. Set in 2025 in a scenario where new rules are in place for the fashion industry and brands need to have at leat 50% of their inventory created with pre-owned garments or recycled materials, therefore the industry as a whole operates collaboratively to make a more circular system and produce in a different, less excessive way.

Awareness pieces

Anülü platform

Anülü is a platform that brings together high-street brands and local garment collectors to create curated and trendy pre-owned lines for fashion lovers. Envisioned to work in 2025 to make the fashion industry more circular and helping consumers to remember the value of their garments by encouraging them to take better care of them and dispose them properly to be re-used, re-worked or re-cycled.

Anülü sees second hand market and circularity as a logical approach to change the industry’s current linear and fast model. Extraction of new materials have the biggest carbon footprint, and the only way of reducing this is by reusing materials or extending the lifetime of clothing. Achieving carbon savings is possible, but only if this displaces a sale of a new garment, economic savings will also come from diminishing waste.

The fashion industry is a complex system of systems that needs collective effort to solve its affects. That’s why Anülü connects the players and consumers to tap on existing resources, from an industry perspective a platform like Anülü encourages slow production of new garments leading to better quality and therefore easier to keep products in the loop. It will help up scaling fibre recycling with collaboration of different players and improve textile waste collection involving consumers, who are responsible for the garments they own. Finally, it can encourage policymakers to regulate the industry and put big players on the same page regarding sustainability.

From a consumer’s perspective, Anülü understands brand’s power on shaping consumers’ behaviours and makes sustainable practices more convenient by tapping into their buying habits. This initiative educates consumers to extend the lifetime of garments and reminds them of the responsibility of owning a piece. By selling unique pieces it encourages consumers to explore their style, rework their outfits and have a different perception on trends and changing their wardrobe regularly. Anülü also informs consumers and generates awareness about fashion sustainability, it creates trust and builds a new relationship with brands. Finally, it de-stigmatises reusing and the perception that new products are better by giving more exposure to secondhand market.
Business modelsConsumer behaviourFashionHuman-centeredMarketingPlanetResponsible consumptionService designSpeculativeSustainabilitySustainable Development GoalsSystems

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