
Jae Sun Park

About
Before studying at RCA I did my BA in Spatial Design at Kookmin University in Seoul, South Korea. There I learned the value of tangibility and how design can be shown and felt through making furnitures, planning exhibitions and designing interior. I officially started my career as a design researcher at a government organization, Korea Institute of Design Promotion also called KIDP. My role was to publish standards for quality and proficiency of design through a National publication called NCS. I had the chance to facilitate workshops with experts on a daily basis, discussing about the value and methodologies of different designs. That experience triggered me to think beyond the spatial design that I’ve learnt and wanted to have a bigger scope of the industry as a designer.
Over the last two years of learning and practicing service design at RCA, I’ve grown into a designer who’s capable of tackling challenges on a more holistic level.
Statement

Hello, I’m Jae Sun and I am a service designer with a background in spatial design and experience as a design researcher. My first dream job was to become a stand up comedian as I wanted to make people smile and laugh. Growing up, my desire to create and to make people happy lead me into the design field. Now I truely believe that happiness is the ultimate value people pursue.
I'm looking for opportunities that would enable me to make everyone happier as a service designer. To do so, I try to design and deliver the right value to the right stakeholders. Meaning better experiences for the service user, provider and anyone else who might be involved in the service.
I’m currently looking opportunities, especially in fashion, sports, architecture and interior but genuinely interested in a lot of things. Don’t hesitate to reach out or check out my portfolio at jaesunpark.com
Urban Moments
A service, encouraging citizens to walk as part of their commute, while staying healthy and exploring local shops in the city.
Public transportation in urban environments is often overcrowded and congested during peak-hours as commuters travel to and from work. Transport providers are increasingly facing difficulties with their demand management. As a result, this creates more discomfort and anxiety for passengers.
Urban Moments helps public transportation providers to reduce overcrowding on their network during peak-times by encouraging and incentivising people to move from public transport to active transport on the streets. It converts users’ number of steps taken as part of their commute automatically into ‘Urban Points’ which they can use to access products, services and experiences at local shops in the city.
Urban Moments increases and rewards active travel behaviours in the city, creating a positive impact on citizens' physical and mental health. Moreover, it works as a platform for local shops to attract new and more customers into their shops.
In collaboration with Sujeban Susilakanthan.
Supervised by Neal Stone and Clive Grinyer from RCA.
Special thanks to Elin Sjursen from Visa.
In Collaboration with:
Our Journey
Sponsors
Visa
Visa a global payments technology company working in more than 200 countries and territories worldwide to enable consumers, businesses, banks and governments to use digital currency.
Website: http://www.visa.co.uk