Jasmine Gilhooly
The aim of this project was to understand how Gen-Z and Millennials were coping during lockdown. The gym was one of the top three places used by this sector of society, highlighting a significant loss of this community during lockdown. Seeking to inject an element of connection, playfulness and stimulation, community groups were set up to engage and exchange exercise knowledge. With experience in these generational cohorts, an inflatable concept which aligns with social distancing regulation was created. This structure was designed in response to valuable video footage of participants exercising whilst answering a range of questions during COVID-19. After looking at existing research it was apparent that this type of information would normally be captured in a scientific way opposed to something raw, authentic and relatable, allowing an innovative way of designing to build user confidence and gain a better understanding of the future consumer.
Jasmine Gilhooly has a background in printed textiles, an interest in small business and was affiliated with The Princes Trust entrepreneurship scheme prior to her MA studies. Jasmine Gilhooly has a passion for the development of physical spaces and is especially intrigued with the future of the high-street. She is particularly motivated by theories behind human behaviour and wellbeing. Her approach to research is ethnographic in approach with a focus on identifying trends and similarities across generational groups.
