Skip to main content


Jasmine Gilhooly

The aim of this project was to understand how Gen-Z and Millennials were coping during lockdown. The gym was one of the top three places used by this sector of society, highlighting a significant loss of this community during lockdown. Seeking to inject an element of connection, playfulness and stimulation, community groups were set up to engage and exchange exercise knowledge. With experience in these generational cohorts, an inflatable concept which aligns with social distancing regulation was created. This structure was designed in response to valuable video footage of participants exercising whilst answering a range of questions during COVID-19. After looking at existing research it was apparent that this type of information would normally be captured in a scientific way opposed to something raw, authentic and relatable, allowing an innovative way of designing to build user confidence and gain a better understanding of the future consumer. 



Degree Details

School of Design


Jasmine Gilhooly has a background in printed textiles, an interest in small business and was affiliated with The Princes Trust entrepreneurship scheme prior to her MA studies.  Jasmine Gilhooly has a passion for the development of physical spaces and is especially intrigued with the future of the high-street. She is particularly motivated by theories behind human behaviour and wellbeing. Her approach to research is ethnographic in approach with a focus on identifying trends and similarities across generational groups.

We are coping in COVID-19. — An insight into how Gen-Z and Millennials are coping during the COVID-19 pandemic.

The themes that informed further COVID-19 research — Using and adapting existing research to respond appropriately to the COVID-19 pandemic.

The hobbies and interests of this cohort. — Research conducted pre COVID-19 via several focus groups and interviews.

Gender differences in attitudes towards exercise. — Scale represents importance.

Inflatable sampling — The trapped shapes release happy endorphins.

Inflatable movements — “Inflatable structures can metaphorically unlock our inner curiosity and childhood wonder and joy” Breaking the Spell - Chris Robe

Individual gym pods — These could connect to each other meaning that participants can compete and challenge each other.

Class or group concepts — Transparency for the community feel, yet personal for the element of cleanliness and safety. Easy to clean and prevent the spread of bacteria.

21 July 2020
14:30 (GMT + 0)

Textiles: COVID Series

Panel discussion between students on their experiences of studying during lockdown.
Read More
20 July 2020
14:30 (GMT + 0)

Textiles: Meet the Maker

Presentation of students' work, followed by a public Q&A

Previous Student

Next Student

  • Twitter
  • Facebook
  • Instagram
  • YouTube
Royal College of Art
Registered Office: Royal College of Art,
Kensington Gore, South Kensington,
London SW7 2EU
RCA™ Royal College of Art™ are trademarks
of the Royal College of Art