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2. Interior Detail

Jiamin Jiang


A Shanghai based spatial designer


BA Visual Communication Design (Environmental Art Design), Shanghai Jiaotong University, 2018

Professional Experienc

Gensler Architecture Consulting Co., Ltd., Shanghai, Internship, 2019

Shanghai Yining Architecture Co. Ltd., Shanghai, Design Assistant, 2018

East China Architecture Design Institute, Shanghai, Internship, 2017



‘Work In Progress Show 2020’, Royal College of Art

‘Democratic Seat’, Kortrijk Design Week 2019, Kortrijk, Belgium

‘Work In Progress Show 2019’, Royal College of Art 


Shanghai Jiaotong University 2018 Outstanding Graduate, 2018 

Shanghai Jiaotong University 2015-2016 C Level Excellent Scholarship, 2016  


Instagram Link

Behance Link


Degree Details

School of Architecture

2. Interior Detail

The first thing is the last……..

With an emphasis on quality and craftsmanship ‘Last’ proposes a showroom and workshop for a maker of traditional English men’s shoes within the east set of railway arches at Valentia Place, Brixton.

Early investigations, including visits to Northampton’s footwear factories, identified the importance of the wooden last in the shoemaking process. The way in which the half formed lasts are stacked as they wait to be tooled was of particular interest and the potential for this to be used as a spatial device emerged. The complex form of the last was abstracted to become a rectilinear ‘L shaped’ timber block that can be stacked to form a series of interlocking volumetric spaces. After an exhaustive study of every possible variant of how the ‘L shaped’ block form could be articulated it was possible to arrive at a spatial organisation that involved the installation of a stack of three modules within the arch. A concrete floor allowed one module to be expressed as a negative element that was partly submerged to create a sunken shoe fitting area with an adjacent product display. On top of this two timber modules were placed to house back of house staff spaces, customer toilet and cloakroom facilities (at ground floor level). A beautifully detailed timber staircase connects the first timber block to the second where the craftsman’s workspace is located on a first floor mezzanine. The overall result is the creation of an elegant composition of interconnected volumes and spaces that are unquestionably modern.

A restrained palette of materials uses timber, leather and concrete to create an interior that is detailed in a sophisticated manner to reflect the quality found in a pair of hand made bespoke English men’s shoes.

Concept Animation — An animation showing the development of the spatial form of the project. The timber last is transformed into a rectilinear form. The articulation of this is then explored endlessly until a complex composition of interconnecting solids and voids is established. This composition then forms the basis for the installation.
Walkthrough Digital Animation — As customers approach the showroom a subtle window display hints at the interior activity. Upon entering visitors circulate around the main timber form, past the shoe display to the submerged fitting area. A floating cantilevered timber box houses the staff areas and a journey up the light filled timber staircase leads to the cobbler’s workshop where volumetric, visual and acoustic connections o the showroom are established. The entire space is imbued with the smell of timber and leather and the sounds of shoe making.

Spatial Concept Collage — The rectilinear timber form is installed in the arch as a ‘space within a space’.

Plan Drawing — The installation takes the form of a four square grid that is placed on a central axis and positioned to the front of the arch. The front two squares house staff facilities, customer cloakroom and toilets as well as the staircase. The rear two squares establish the shoe display and fitting area. Circulation space sits between the installation and the existing arch.

Visual: Interior View of Showroom — A general view of the whole interior shows the elevated display and sunken fitting areas whilst the staff areas cantilever out from the vertical core.

Visual: Shoe Display — An elevated concrete plinth is topped with a terrazzo grid which, along with a system of timber planes, are used to arrange the shoe display.

Visual: From Display to Fitting Area — Customers circulate on a concrete floor towards the sunken fitting area. A rear façade of translucent glass allows diffused light to enter the building whilst obscuring the view of the adjacent railway arch.

Visual: Fitting Area — A sunken, depressed plane establishes the fitting area. The hand tufted rug’s colour block pattern refers to the four square form of the installed timber structure.

Visual: Fitting Area Detail — An integrated concrete bench incorporates a bespoke crafted leather seat pad and back rest.

Visual: Staff Area — The timber staircase form folds to become a seating area and kitchen within the staff area. Timber lasts are stacked between the staircase and the staff toilet.

Visual: Timber Staircase — The timber staircase descends line a ribbon from the mezzanine level floating away from the timber box it sits within. Wooden slats allow light to enter whilst shadows create articulation and interest.

Visual: View from Mezzanine Workshop to Fitting Area — An open volumetric relationship is established between the cobbler’s workshop and the fitting area. This allows the sounds of the shoe making activity to permeate down to the customer space.




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