Jina Kim

Talk & Brew is a specially designed tea service for people to elevate the quality of day by understanding their emotion and encouraging them to build good relationships using the moment of tea break.

We all know stress is about as inevitable as it gets, but the way we handle it is the key.
Stress is a physiological reaction called a flight-or-fight response, which is caused by a harmful event or threat to survival. One of the situations we can imagine is fighting against or running away from a lion attacking in our early days. In these alerting situations, a hormone called cortisol comes out which increases fear in the center of the brain intensely changing how we behave.

In modern society, stress comes from work, money, relationships, and social insecurities instead of life or death situations. It is easy to downsize modern stress because it does not threaten life immediately. However, the reaction of stress can easily occur communication issues and cause relationship difficulties which might cause a sense of loneliness.

Talk & Brew started in this narrative of stress and loneliness. Services' key values are making tea moments to pause in a busy life. People take a short time of a break to look back, reflect and clarify themselves. Reflection starts and enables us to see where our mind and body are. Quick and effective mood-elevating journey with matching tea and unique brewing experience follows to help people to relax in the present. This ritual of Talk & Brew allows people to capture their emotion and share with others to communicate healthier and build relationships further.

Subscribers get delivered a tea set and receive email to get personalised matched tea and suggestions as reminders of weekly reflection. Not only for individuals but also organisations where emotional labour is easily required can hire Talk & Brew. Its revenue is shared with mental health organisations and people in needs of mental health care for further impacts.