Experimental Design

Kyung Jin Jeong

I am a designer(VR, UX), visual artist and researcher. I am interested in a social issue that we face today in our daily lives. I believe that designers have the power to reveal social issues to the public through their works. Moreover, I think that designers can find feasible solutions to solve those issues. I would like to be a designer who steadily pays attention to the social problems in our society.

Exhibitions:

Interior Futures, Royal College of Art(2019)

Festival of Play, V&A Museum of Childhood(2019)

Contact

ku.ca.acr.krowten@gnoej.nijgnuyk

Degree Details

School of Communication

Experimental Design

The project, titled, ‘In a Small Room: The Gap between Advertising and Reality’, focuses on two social issues.

One is the problem of poor living conditions in modern metropolitan areas. A small, prison-like residential environment has resulted from housing problems, and while the demand for housing in big cities like London has increased greatly with time, the supply
has not caught up with the demand.

The second issue is the dazzling advertising images or videos aimed to trigger potential consumers’desire to buy a service. Poor living conditions also use the medium of advertising to create fake imagesto make profits. My aim is to explore the gap between advertising and reality and produce works that would impact our real world. The main goal is to show how advertisements can distort normal photos.

This project uses film, research, a literature review, interviews, machine learning, and experiments to study how our current images are transformed into visual advertising images. The works are divided into four categories: films (documentary and advertising), research (dissertation), interactive web application (CycleGAN), and Virtual Reality(VR).

[Documentary] In a Small Room

[Room Advertising] Goshiwon

I aim to tell the story of the differences between advertising and real-life in housing in detail in the video.
In South Korea, a goshiwon is a residential space in the form of a building divided into many rooms on one floor. I wanted to show two views of a goshiwon room. There are two films made in the same space. The first is a realistic documentary about the actual resident’s thoughts and experiences. The other is an advertising video promoting the goshiwon. When audiences see these films, they will find a clear gap between them.

Medium:

Films

VR Installation in WIP Show

Signage "Please Take Your Shoes Off" — In the entrance, I included a pair of slippers for audience members as well as signage to instruct them to remove their shoes.

Immersive Room 101 in WIP Show

Audience(Films) — Audiences appreciate two videos and it enables them to compare between reality and advertising directly.

Audience(VR)

When audience members entered the room, they could sit on the bed and do VR in the advertising room. In VR world, people can look around the room by teleporting specific spots. The wall is tilted to appear more spacious. The interior appears to be luxurious. In the room, products and spaces are distorted and stretched to be similar to an advertising image.

Medium:

Mixed Media

Advertisement fake and real Immersive Installation Virtual Reality VR

The process in CycleGAN

Explanation of the result in CycleGAN

From advertising image to Fake Reality (Created by AI)

From realistic image to Fake Advertising (Created by AI)

Fake and Real

Launch Project

RCA SHOW 0709 unify 16 — Interactive Web Application

This work converts real-life room photos into commercial images. When audiences put a realistic room image into my web program, it returns a transformed image.
This transformation reflects the distortions common within the advertisement industry. This piece shows the audience the distortion and transformation in commercials using the artificial network learned from the initial 800 images.

Artwork Link: https://www.chanheecho.com/machine_learning/small_room

Medium:

CycleGAN, Machine Learning

In Collaboration with:

Chan Hee Cho

artificial intelligence Data fake and real Human-Computer Interaction Interaction Design machine learning Virtual

RCA SHOW 01

Dissertation : The Gap Between Room Advertising And Reality — To explore my work deeply, while collecting housing advertising images and determining how they distorted the photos, I found common strategies like stretching, object removal, and special lights. Because online photos are virtual, it is easy for people to trick audiences. This dissertation includes the interview analysis and my research on the subject.

To explore my work deeply, while collecting housing advertising images and determining how they distorted the photos, I found common strategies like stretching, object removal, and special lights. Because online photos are virtual, it is easy for people to trick audiences.
This dissertation includes the interview analysis and my research on the subject.

advertisement city Design research Dissertation Housing image recognition interview Space Writing

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About

Statement

[Films] In a Small Room: The Gap Between Advertising And Reality

Medium:

[Virtual Reality & Installation] Room 101

VR Installation in WIP Show

Signage "Please Take Your Shoes Off" — In the entrance, I included a pair of slippers for audience members as well as signage to instruct them to remove their shoes.

Immersive Room 101 in WIP Show

Audience(Films) — Audiences appreciate two videos and it enables them to compare between reality and advertising directly.

Audience(VR)

Medium:

[Interactive Web Program] The Gap Between Room Advertising and Reality

The process in CycleGAN

Explanation of the result in CycleGAN

From advertising image to Fake Reality (Created by AI)

From realistic image to Fake Advertising (Created by AI)

Fake and Real

RCA SHOW 0709 unify 16 — Interactive Web Application

Medium:

In Collaboration with:

[Research] The Gap Between Room Advertising And Reality

RCA SHOW 01