Kyung Jin Jeong
I am a designer(VR, UX), visual artist and researcher. I am interested in a social issue that we face today in our daily lives. I believe that designers have the power to reveal social issues to the public through their works. Moreover, I think that designers can find feasible solutions to solve those issues. I would like to be a designer who steadily pays attention to the social problems in our society.
Interior Futures, Royal College of Art(2019)
Festival of Play, V&A Museum of Childhood(2019)
The project, titled, ‘In a Small Room: The Gap between Advertising and Reality’, focuses on two social issues.
One is the problem of poor living conditions in modern metropolitan areas. A small, prison-like residential environment has resulted from housing problems, and while the demand for housing in big cities like London has increased greatly with time, the supply
has not caught up with the demand.
The second issue is the dazzling advertising images or videos aimed to trigger potential consumers’desire to buy a service. Poor living conditions also use the medium of advertising to create fake imagesto make profits. My aim is to explore the gap between advertising and reality and produce works that would impact our real world. The main goal is to show how advertisements can distort normal photos.
This project uses film, research, a literature review, interviews, machine learning, and experiments to study how our current images are transformed into visual advertising images. The works are divided into four categories: films (documentary and advertising), research (dissertation), interactive web application (CycleGAN), and Virtual Reality(VR).
In South Korea, a goshiwon is a residential space in the form of a building divided into many rooms on one floor. I wanted to show two views of a goshiwon room. There are two films made in the same space. The first is a realistic documentary about the actual resident’s thoughts and experiences. The other is an advertising video promoting the goshiwon. When audiences see these films, they will find a clear gap between them.
VR Installation in WIP Show
Signage "Please Take Your Shoes Off" — In the entrance, I included a pair of slippers for audience members as well as signage to instruct them to remove their shoes.
Immersive Room 101 in WIP Show
Audience(Films) — Audiences appreciate two videos and it enables them to compare between reality and advertising directly.
The process in CycleGAN
Explanation of the result in CycleGAN
From advertising image to Fake Reality (Created by AI)
From realistic image to Fake Advertising (Created by AI)
Fake and Real
RCA SHOW 0709 unify 16 — Interactive Web Application
This transformation reflects the distortions common within the advertisement industry. This piece shows the audience the distortion and transformation in commercials using the artificial network learned from the initial 800 images.
Artwork Link: https://www.chanheecho.com/machine_learning/small_room
Medium:CycleGAN, Machine Learning
RCA SHOW 01
This dissertation includes the interview analysis and my research on the subject.