Marina Belintani

How to transform a problematic plant into new opportunities?

Reynoutria japonica is considered the worst weed in Europe and has caused serious damage to the natural and built environment. This project aims to reduce the negative impact of this species by using design as a tool to turn something negative into something positive. Through an investigative process of its parts and reuse of its disposal, the plant proved to be a precious local source of raw material for a range of industries. By adding value to this abundant source of raw material located in 45 countries, efficient alternative production systems can emerge, reframing attitudes surrounding this species. Through a process of learning and sharing knowledge, the core project strategy is to connect people with a passion for plants and an interest in collaboration and engaging with the local ecosystem. In this way, we can create a community globally connected to knowledge and capable of operating in their cities, thus promoting more resilient and self-sufficient production models.