Philip Jay Veech
About
Philip Jay Veech is an Austrian-American visual communicator and designer based between Vienna and London. He specialises in identity design, typography and creative direction.
Before studying MA Visual Communication at the Royal College of Art, Philip completed his BA in Information Design at the University of Applied Sciences Joanneum in Graz and Visual Communication at the University of Applied Sciences Potsdam. After his undergraduate studies, he worked as a freelance designer and collaborated with studios in Vienna, Graz and Oslo.
Degree Details
Statement
Growing up in a multi-lingual (German, English, Russian) creative environment has enabled Philip to work at the intersection of design, fine art and architecture. His interest in culture, linguistics and craft acts as a driving force in his practice. As such, he specialises in designing communication systems with an emphasis on typography.
In his most recent work, Philip has focused on making physical tools that can then be used to inform analogue and digital processes, which enhance user experiences. The development of RCA2020’s visual identity and platform demonstrates the two-year research, experimentation and critical discourse conducted at the Royal College of Art.
RCA2020
RCA2020’s visual identity and online platform was designed and developed in conjunction with fellow MA Visual Communication students, George Dutton and Sean Steed.
The initial aim was to capture the diversity and creativity of the RCA 2020 cohort by undertaking cross-college student workshops. The goal was to allow for inclusion and participation in the design process. The unprecedented circumstances of COVID-19 made this impossible. As a team, we needed to rethink the original physical exhibition identity and transition to an online platform.
As a result we developed four distinct type families incorporating different motion behaviours, each representing one of the four schools within the RCA – Architecture, Arts and Humanities, Communication and Design. The platform itself maintains aspects of the visual identity while ensuring that the students’ work is the main focus of the platform.
In Collaboration with:
RCA2020: Tool Kit
A bespoke tool kit was designed for a series of workshops with students across disciplines and departments to represent the diversity and creativity of the students at the Royal College of Art. In preliminary interviews it was clear that analogue processes remain fundamental to many practices. Using these stencils, students generated hundreds of variations of twos and zeros. The outcomes of these workshops formed the basis of the show’s visual identity.
In Collaboration with:
WIP2020
Annually, the Royal College of Art hosts a three-day ‘Work in Progress’ exhibition that showcases a selection of students' work. It is an opportunity for students to display and test projects outside of their studios in a real-life setting. WIP2020 sought to reflect the work-in-progress spirit of the show, by displaying the initial loose experiments of the ‘2020s’ across all three campuses (Kensington, Battersea, White City). The designs and collateral made use of outlines, as opposed to filling in the numbers, as a nod to the unfinished nature of the show and student’s work on display. This acted as a test and soft release for the final show.
In Collaboration with: