Graphic Design
Philip Jay Veech
Philip Jay Veech is an Austrian-American visual communicator and designer based between Vienna and London. He specialises in identity design, typography and creative direction.
Before studying MA Visual Communication at the Royal College of Art, Philip completed his BA in Information Design at the University of Applied Sciences Joanneum in Graz and Visual Communication at the University of Applied Sciences Potsdam. After his undergraduate studies, he worked as a freelance designer and collaborated with studios in Vienna, Graz and Oslo.
Growing up in a multi-lingual (German, English, Russian) creative environment has enabled Philip to work at the intersection of design, fine art and architecture. His interest in culture, linguistics and craft acts as a driving force in his practice. As such, he specialises in designing communication systems with an emphasis on typography.
In his most recent work, Philip has focused on making physical tools that can then be used to inform analogue and digital processes, which enhance user experiences. The development of RCA2020’s visual identity and platform demonstrates the two-year research, experimentation and critical discourse conducted at the Royal College of Art.
RCA2020 — Motion Studies
RCA2020 — Glyphs
RCA2020 — Animated Banner
RCA2020 — School of Communication and Arts & Humanities
RCA2020 — School of Architecture and Design
RCA2020 — Type Family
The initial aim was to capture the diversity and creativity of the RCA 2020 cohort by undertaking cross-college student workshops. The goal was to allow for inclusion and participation in the design process. The unprecedented circumstances of COVID-19 made this impossible. As a team, we needed to rethink the original physical exhibition identity and transition to an online platform.
As a result we developed four distinct type families incorporating different motion behaviours, each representing one of the four schools within the RCA – Architecture, Arts and Humanities, Communication and Design. The platform itself maintains aspects of the visual identity while ensuring that the students’ work is the main focus of the platform.
