Originally from South Korea, Jaden is a womenswear designer based in London and Seoul. He mainly focuses on new way of couture and embellishment. He aim to make the collection by adding function, high-quality and fabric development to clothes in the process of visualising and materialising them.
Making garments by understanding modern women’s needs, ideas and voices is in my opinion a new way of creating couture. I think about what it means to ‘objectify’ women as a womenswear designer. There are a lot of preconceptions built into objects. People tend to overwhelm the object with their own ideas. I try to use improperly perceived objects to express paradoxes.
"I am interested in that part of material, which is not material because it seems to me that equivalent with every history of material, there is a history of immaterial." - Anish Kapoor