Skip to main content

Global Innovation Design (MA)

Wenwen Fan

After finishing my bachelor in industrial design in Hunan University, China, I was awarded full scholarship from China Scholarship Council for pursuing an MA/MSc at the Royal College of Art and Imperial College London. As a multidisciplinary experience designer, I am passionate about designing a cohesive, integrated set of experiences for behavior change

My work has covered a variety of topics, constantly incorporating latest technologies and new mediums. From envisioning the future of healthcare through embedding AR into an immersive Alzheimer’s simulation experience, to exploring the future of food by creating sustainable edible packaging from seaweed.



Portfolio Website

Have A Virtual Coffee with Wenwen

Degree Details

School of Design

Global Innovation Design (MA)

The past two years of global residency in London, New York and Tokyo have made me realises my role as designer is to be a sense-maker who translates the global context and humanises solutions through design methodologies. Being fully immersed in the local culture, I have taken inspirations from each city’s unique cultural identity and integrated them into my work.  

In the future, I will continue as an experience designer with a focus on empathising with users and the embodiment of the environment. I believe a good experience design should be context-driven, behaviorally informed and culturally relevant.

Seaweed U - The future of food?

3840 2468 triangle

Launch Project

Discover more on the Seaweed U official website — These low-cal vegan wrappers are made from seaweed and vegetable extracts, which makes themselves a good source of soluble fibre to be incorporated into daily diet. People can customize for different flavors and nutritions for a more personalized product combination on Seaweed U online platform. (Please visit

With rapidly shrinking land resources, nowadays scientists have looked into the ocean and found the new green gold—seaweed. It has been identified as a sustainable, nutritional superfood for future generations. Although seaweed is commonly seen in Asian diets such as sushi rolls and miso soup, many people in Western societies are still unfamiliar with how to cook with seaweed, some are also held back by its green and slimy food texture.
Seaweed U aims to promote a more convenient, playful and pleasurable seaweed diet solution as a way of food education in Western societies and help boost global market acceptance for seaweed. This project has created innovative food materials from seaweed—vegan seaweed wrappers, and an online platform offering customization for its nutritions and flavors. 
These seaweed wrappers can be used as edible packaging for snacks and dissolvable pouches, providing extra nutritional value including vitamins, minerals as well as polysaccharides from seaweed that may help support your gut health.


Biomaterial, Digital Platform


5 Months







There are three suggested scenarios in using these seaweed wrappers: Trick or Treat, The Lazy Pouch and Super Chef.

- Trick or Treat: It is a healthy snack made from fruity-taste seaweed skins. Through combining a more familiar food palate like nuts and berries with the nutritional skins, it enables people to enjoy seaweed through daily snacking without being held back by the green and slimy texture.

- The Lazy Pouch: It is a single serve, dissolvable pouch with different types of seaweed like wakame, dulse and kelp etc. to choose from on the Seaweed U online website. It offers a convenient, tasty and quality meal supplement for young professionals living a fast-pace lifestyle.

- Super Chef: It offers a creative DIY food experiences in the kitchen. People can play with this versatile material in combination with ordinary ingredients to make creative dishes such as transparent onigiris, ice cream raviolis and even colorful spring rolls.

In fact, eating seaweed can help combat climate change. According to scientists, building seaweed farming network on just 9% of the world’s ocean could offset carbon emission entirely. This project looks into redesigning the food experience for eating seaweed and help people better incorporate this sustainable future superfood into their daily diet.


Biomaterial, Seaweed, Digital platform


5 months
Behavioral ChangeBiomaterialCustomized NutritionEdible PackagingFood DesignFood EducationFuture of FoodGlobal HealthSeaweedSustainabilityUrban DietVegan Diet
Experimenting with recipes

Experimenting with recipes

Enriching flavors & nutritional profiles

First successful prototype

Exploring material properties

Rich in dietary soluble fibre

Biodegradable materials & sustainable production

Final Prototype

Final prototype application

An AR walk into Alzheimer's world — The simulated sound effects and visual elements in the AR scenarios are built upon the most widely used simulation methods called Dementia Simulation Toolkit, developed by The Ontario Centres for Learning, Research and Innovation in Long-Term Care (CLRI). Apart from experiencing symptoms caused by perception failure and visual distortions, participants would also be able to interact with characters including patient’s wife and his daughter. For example, people might hear a series of confusing instructions from his daughter when filling in the medical history forms (a selected reading material for Aphasia simulation), but none of the content would make sense to them. In fact, the AR environment is designed to create an anxious feeling for ordinary people to empathize with the Alzheimer’s everyday situations. This interactive experience was built and coded in Unity, and further developed as an App running on IOS devices. Spacial sound effects were added in order to enhance the sense of coherence between the virtual content and their locations within a physical room.

More design details available on personal website

In today’s fast-growing aging society, Alzheimer disease has become the most common age-related disease all over the world. Caregivers, who usually are patients’ family members, fail to empathize and communicate with their loved ones due to the lack of knowledge of this irreversible disease.

The Unmentioned aims to help educate the caregivers and the general public for the unmentioned details of the Alzheimer’s disease through an immersive AR simulation experience.

Participants can explore all the hallucinations and delusions from a first-person view with the embodiment of an old man living with Alzheimer’s disease. People can physically walk through an AR portal and enter two daily scenarios (living room and bedroom), and experience difficulties and anxieties of an Alzheimer’s patient in everyday life. For example, people might see weird blocks in the room, illegible newspapers and a creepy cat crying like a baby etc….


Augmented Reality, Digital platforms


4 months





This AR simulation tool has been tested in New York Memory Center, a non-profit innovative wellness center for Alzheimer’s disease. Professional caregivers have given positive feedback on gaining much deeper understanding of their patients after trying the AR experience.

According to scientific research, the information being stored, or encoded into memory is 70% higher for AR experiences. Therefore, this AR simulation of Alzheimer’s disease would have great potentials in the future promoted as a meaningful educational tool on a larger scale.

For the public, a better knowledge of these brain diseases can help build up a better social environment for the fast-growing aging population. For designers, empathizing with the target users is the core of designing inclusive products for the elderly. For the Alzheimer’s patients themselves, a clear understanding of what they might face in the future would help them be more mentally prepared for later stages of the disease, as well as better cooperation with treatment exercises in maintaining current phases.


Augmented Reality, Digital platforms


4 months

Full scholarship by Chinese Scholarship Council

29 July 2020
14:00 (GMT + 0)

Global Innovation Design Graduates present: Global Health

Join us for a discussion on design projects within the Healthcare sector.
Read More

Previous Student

Next Student

  • Twitter
  • Facebook
  • Instagram
  • YouTube
Royal College of Art
Registered Office: Royal College of Art,
Kensington Gore, South Kensington,
London SW7 2EU
RCA™ Royal College of Art™ are trademarks
of the Royal College of Art