Service Design (MA)
Constance Chung
Constance Chung is a graduate of the MA Service Design programme. Having developed a deep connection with nature since she was a child, most of her personal work is deeply influenced by the natural world and urges the audience to rethink their relationships with nature. The two years of training at the RCA has brought her works to another level where she is inspired to think in scales and dynamically, and to design services that not only raise awareness, but also make positive impacts in societies and the world. She is interested in using design research as a method in developing service propositions that are good for both the societies and the environment.
Constance was born in Hong Kong and holds a BA from the Hong Kong Polytechnic University, where she deepened her knowledge of Social Design and ignited her curiosity in Service Design. She also has a background in graphic design and spent a decade working in branding and marketing for hospitality and art industries. The growing desire for understanding the deeper meaning in design is one of the reasons why Constance took a career break to study Service Design at the RCA.
Please visit constancechung.com to know more about Constance's designs and approaches.
COVID-19 has given the world time to rest, and has given us the opportunity to rethink the way we live and work. If we do not change the way we live, we will continue living in an ever depleting world. Nature is the basis of all forms of lives; humans and societies can only survive in a sustainable environment. As designers, we should think about the impact on the environment whenever we create; we should consider the life cycles of these products and we should design with nature in mind. However, not only the designers should be environmentally conscious; everyone else needs to act upon it too. Everyone has a part to play in maintaining a sustainable environment. I believe designers have the ability and creativity to help gradually transform the way people think and interact with the environment, and to inspire other people to move towards a more sustainable way of living. If we all work together, it will not be long before we see a greener and more sustainable future ahead.
Birddy service components — As part of the subscription service, the family will receive a Birddy box through the mail on a monthly basis. While the app is free for everyone, only those who have a paid subscription will have exclusive access to the AR experience on the APP. Moreover, part of Birddy’s profit will be donated to bird conservation charities to support their work.
Find your Birddy — Birddy introduces children to the world of birds and nature by firstly assigning them a Bird Buddy, Birddy.
Building relationships with birds and learn — Learn about birds and nature through a variety of experience based activities that are tailored towards their personalities.
Birddy journey overview — Birddy does not stop at just raising people's awareness to care more about nature in the neighbourhood. Birddy wants to create local green communities to get people involved in collaborative mapping, scientific recording and establishing database for future local green initiatives in order to reduce biodiversity loss.
Scaling up — In the long term, Birddy aims to grow in scales and offer a wider range of learning services to users.
After 6 months of in-depth research and ideation, Birddy was born. It is a subscription based platform for children and families. It encourages people to appreciate nature locally through bird and nature related activities. Birddy is not just about raising people's awareness to care more about nature in the neighbourhood, it also aims to create local green communities to get people involved in collaborative mapping, scientific recording and establishing databases for future local green initiatives in order to reduce biodiversity loss. Birddy makes birdwatching cool again by having a stylish and refreshing design that gives a whole new impression to people. The tailored multimedia learning experience is fun and engaging for both children and families. It will encourage them to start watching birds and learning about nature in their neighbourhoods. In the long term, Birddy aims to grow in scales and offer a wider range of learning services to users.
To know more about the Birddy project, please visit www.constancechung.com/birddy/