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Service Design (MA)

Xiaoqian Li

Xiaoqian is a strategist and a designer. Before coming to RCA, she graduated from the University of Oxford with a Bachelor degree of Physics and worked in management consulting and venture capital industries. Her interest is using human-centred design and digital technology to transform business.


Degree Details

School of Design

Service Design (MA)

In 2020, Xiaoqian devoted herself in to education industry and started the Lab Y,
focusing on quality-oriented education.


The Lab Y focuses on financial literacy and independence education for kids aged 5-12. We use scenario-based interactive picture book-set to guide kids solve the real- life challenges independently and improve kids' problem solving, financial quotient and safety awareness. There are in total 24 book-sets under 3 series naming Home Alone, Little Banker and Little Explorers. Each book-set contains interactive picture book, creative tools, mission cards and parents' guides. For parents, the Lab Y uses mini-app to help parents construct the kids' growth roadmap, check the progress of learning and communicate with peers.

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