Yi Liu

 "Extreme Now"

is a point in time that we all experience now: eager to shape their unique identity, people enjoy fragmented entertainment, and shopping is no longer limited to exchanging physical products and money. The Extreme Now is not fictional, it is made up of real moments in our everyday life: selected, extracted, enhanced and rearranged.  

There is no more drilling wood, no newspaper, no film camera, no phone booth, no mp3. And there is not yet a ghost in the shell, a robot, UFO or telepathy.  

Instead, this is a world with mobiles, laptops, tablets, video games, screen after screen after screen. Wifi, 4G, 5G, online surfing, internet addiction, online dating and sexual relationships, self-diagnoses, idealised selves. Our digital selves are taking over our physical selves leading to the formation of a hyper-personal self.  

Everything in the Extreme Now world operates around the core ideology of IEEI: Interactive Entertaining Everyday Identity. In the Extreme Now world, I aim to offer people the best environment and stage to showcase and reinforce their identity, to form a new and much funnier lifestyle.