
Siobhan Anderson

About
Siobhan is a design engineer with a background in Kinesiology interested in how cross-disciplinary collaboration can be used to improve lives and contribute to a sustainable future.
While pursuing her masters, she co-founded The Tyre Collective. Where she and the team invented a patent pending device to collect tyre wear emissions, the second largest microplastic pollution in our environment.
Siobhan graduated with a Ma & MSc Distinction from the Innovation Design Engineering (IDE) at the Royal College of Art and Imperial College London. Siobhan received her Bachelor of Science with honours from California State University, Sacramento in Kinesiology along with minor degrees in both Biology and Fine Art.
Siobhan’s work has won international awards from organizations such as Core 77. Her projects have also been featured on the BBC, Designboom, and the London Evening Standard. They have also been invited to showcase at various institutions such as Imperial Lates and The Dyson Gallery.
Degree Details
Statement

I am particularly interested in how design can be used to empower people.
The devastating 2017 fires in California, my home state, started my first hand interest in this topic. Witnessing the lack of resources to ease the chaos and helplessness experienced by people is the primary motivator for my research.
This project explores an intervention opportunity in which design has not yet been applied. It brings together many lines of research explorations and nodes of innovation with the purpose of combining processes to create an explorative body of knowledge and demonstrate the application of technology.
Anemoi: A Platform and Interface for Wayfinding in Wildfires
Anemoi is a platform and interface that enables intelligent wayfinding in wildfire evacuations while considering human behaviour needs and environment constraints. It is designed to work in tandem with existing alert systems and technological platforms
As the planet gets hotter, we have an increased risk of wildfires. Each year fires are occurring more often and burning more intensely than ever before. Even when alerts have been sent, there is confusion from the public about what to do with the information they have received. This results in a loss of valuable time in a situation where time costs lives.
When under stress, people behave differently. This project takes a human-centred approach in designing wayfinding support for the public during emergency wildfire evacuations. Our future planet will have more wildfires, and we need a better way to support wayfinding during emergency evacuations.
Anemoi was developed using case studies, user and expert interviews, ethnographic research, and user testing. The project had two outcomes; an interface and a platform.
The interface is a tangible outcome that was created through the application of research principles and user testing to assist with wayfinding in wildfires. The platform consists of a set of principles that are a design philosophy to help guide creation and innovation within this field. It has three main chapters: Human Needs, Delivery Constraints, and Environment Information.
Future visions of Anemoi encompass the ability for the platform to be specified for different demographics, cultures, and risk groups.
In a world where climate change has left its mark, and we are confronted with the need to coexist with a changed planet, wildfires will no longer be an occasional occurrence but a omnipresent thread in many regions. This project's ambition is to create a framework for the future and a real-world solution promoting people’s agency in an uncertain environment.
Size: 3 months
Platform of Design Principles
Creating Design Principles for a Wicked Problem
In emergency evacuations people have different behavior patterns, information needs, and time constraints. The current standard support methods are not sufficient in meeting these new needs. A method of quickly delivering this information and removing this burden is essential.
This is a wicked problem. There are currently no best practice methods surrounding how to design for wayfinding support. What is missing is a connection between past research, an understanding of what information people seek and in what order, and an appropriate delivery method. To solve this, I built my own set of design principles.