Kun Qian

About

Project 'Next' focuses on the topic of studying abroad and is committed to building a connection between overseas students and applicants to reduce the problem of the information gap.This project is not only our final project in RCA but also a Start-up business in our near future. our team has developed it through social media to be in contact with a large audience of potential users and worked closely with users to develop the service in an innovative way and have already attracted investment and revenue for the service.

Statement

Because we want to make the final project really happen. So we built a team. I was deeply involved in the whole process of ideation, user research and design implementation. 

To be specific, I made the concept of pyramid structure of the platform, which is decided after nearly trying every social app on the market by my self. From this model, we basically ensure the direction of social platform for knowledge.

When we start to engage the first user from Tiktok. My main role is to organized the weekly activity in the test group. I’ve hosted 9 online seminar and round table discussions. During these process, I’ve talked to the bilateral users. And know their different need for the platform. After every activity, I need to make change according to the survey. 

Besides, I took the whole responsibility of engaging the supplier side, the overseas student.

I operate an overseas student we chat group with 160 members attracted by our concept, and a core testing group with 15 members . I had deep interview with each of them. And they became the host of the online seminar. And finally helped me to structure the user growth system. 

next

Nearly 700,000 Chinese students go abroad every year. Because of the fear caused by different cultures, policies, and educational systems, only in the application process, they will spend more than ten times costs compared with European students.

Therefore, we consider helping Chinese applicants who want to study abroad connect with overseas students, so as to reduce the information gap.

Therefore, we need to form a very strong bond with the supply side, that is, overseas students.

After in-depth research of these groups, we finally created NEXT which is an audio social field platform.

Next is not just about audio and conversation, it's also about sunshine, stars, bonfires and neon lights, etc. Because it's an unusual service that incorporates the environment into the chatting interface.

Here, applicants can get accurate tacit information about study aboard, on the other hand, overseas students can also get a sense of achievement, personal brand building, and additional income. What's more important is to achieve these goals through a high-frequency and fun way of information interaction.

We believe that chatting is the most common entertainment activity of human beings, and this activity is valuable and worth exploring.

Size: 4 months