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1. Interior Behaviours

Xijin Zeng


BA Environment art design, Jiangnan University, 2016 

BA Interior Design, Birmingham City University, 2014-2015 



Internship, Changsha Urban Construction & Investment and
Development Group Company Limited, 2015 

Full-time Interior Designer, More Design Office, Shanghai, 2016-2018  


Personal website

Portfolio website

Degree Details

School of Architecture

1. Interior Behaviours

My design is a supermarket to satisfy
people’s quick pace and changing shopping needs. Shopping is severely challenged
during COVID-19, which greatly affected our behavior and psychology. 

My grocery shopping in the supermarket
downstairs inspired me. Everyone in the queue was trying to keep 2 meters
distance. When the security guard passed by, the woman in front of me asked:
“Are there any eggs left?” It’s so crowded and I waited for 15 minutes just to
buy a box of eggs. 20 minutes later, I entered the supermarket and continued
with the social distance. I was relieved when I stepped out of the supermarket.
There was still a long queue...... So I decided to design a supermarket
providing a safe and enjoyable shopping experience. Since frequent hand washing
helps a lot, how do we incorporate this in a daily routine within this context? 

Based on my observation and survey, three
strong needs of shoppers were identified. Integrating them with the overall layout,
I created a new shopping journey. Goods were placed in different areas based on
their attributes. Colors, lights, sounds, etc. are used to guide customers'
shopping, making shopping behaviors simpler, more predictable, and more
efficient. Spatially, original shopping areas divided essential and staples.
Goods were statically or dynamically displayed according to their features.
Functionally, hand cleaning was the soul of my design. Different hand cleaning
ways are offered before, during, and after the shopping. 

Supermarkets meet people's physical and
mental needs during the quarantine. We may have to live with viruses for a long
time, and how to stay connected to others and society is the challenge to

The design responds to the existing social
phenomena and provides a possibility for dealing with social distancing in the
future retail industry.  

Behaviour Zeng Xijin

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Retail spaces will never be the same again

The supermarket played a pivotal role in the recent pandemic. It meets people's physical and mental needs during the quarantine. People are spending more time at the supermarket with an increasing demand for safety and a sense of security.

This case has devised a different industry perspective on how the coronavirus pandemic will change the future, both in the short and long term, and support other retail space as they consider how to safely reopen.


Digital Images; Media


1920 × 1080 pixels/ 01:47
BehaviorHand WashingOne-way RoutePost- COVID-19Retail SpaceServiceShoppingSocial DistanceSupermarket

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